COLD READ NYC
Cold Read NYC is a social-first comedy format where everyday people participate in mock casting sessions conducted by a fictional casting agency dedicated to discovering actors “in the street.” Participants perform short cold-read scenes, receive immediate direction, and apply notes on the spot - revealing character, confidence, and comedic instinct through performance and adjustment.
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Cold Read NYC operates within the fiction of a legitimate casting agency with a clear mission developed by its founder Anthony Reade:
Actors are no longer discovered on the street - so we built the first casting agency that does exactly that!
The agency believes the next generation of performers is already present in public spaces rather than traditional pipelines. Auditions take place primarily in Washington Square Park.
MISSION
PRODUCTION WORKFLOW
JULY.
Formed a project development team.
Test shoot.
AUGUST.
Formed a Writer’s room and Social Media Team
SEPTEMBER/OCTOBER.
Started 2-week workflow cycles.
Did 5 shoot days, generating material for 200+ short videos
NOVEMBER - MARCH.
Formed an Editing Team
Editing/Posting
Getting ready for Season 2!