I built and ran the short-form video engine for Ohana NYC and its sister account, Girls Who Sublet.

In under a month, I produced and directed 60+ videos for Instagram and TikTok, including a street-interview series with real New Yorkers. The results: 3.7M+ views, 3.1K new followers, and multiple videos past a million views organically — top post at 2.5M. Concept to camera to final cut, run as a one-person studio. And triple that in later months!

With my collaborator Margot Shiller we started a new stereotype about finance bros - they love peeling oranges in public…